Big Lug"s Brand Identity Boasts Retro Illustrated Icons
CODO Design studio is the creative team behind Big Lug"s new brand identity which is an homage to vintage visuals. The Indiana-based brewery"s retro-themed beer labels are used to represent its four signature flavors and boast illustrated characters that are synonymous with each. These range from a king to a fox sporting a bowler hat.
Offering four signature flavors -- a "Kings Jive" English Brown Ale, a "Goat Ranch" Helles Lager, an "Alpenhorn" German Style India Pale Ale, and "Kristofferson," an Oatmeal Pale Ale -- Big Lug is a fan favorite among beer lovers in Indiana. CODO Design"s unique branding project brings the company"s passion for its beer to life and is whimsical and eye-catching for drinkers drawn to Instagram-friendly packaging.
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