friGo 500 Latam Pitch

Landing: www.frigothefridge.com
Beta: frigothefridge.com/beta
Instagram: instagr.am/frigothefridge
Facebook: fb.com/frigothefridge

- Imagine that you have your crush coming home for dinner and you want to cook him/her something really special but you have no idea of what to cook.
- You just came from the supermarket and forgot to buy mayonnaise.
- The eggplants rot again in the fridge... money to the trash.
- Maybe you want to cook something new and tasty but all the recipes you find require ingredients that you don"t have. Does this happen to you?
- The solution to all of this?, it"s friGo!

With friGo you will always know what ingredients you have, what you can cook with them, manage your shopping list, receive notifications when something is close to expire and we"re even working on how to get your groceries delivered. These features were chosen deliberately after stepping out of the comfort zone finding smartphone users who like cooking or want to learn, taking their wants and needs and using that information as the path to follow.

We already have a product and despite the fact that we haven"t made a public release (because we"re in a testing stage) we actually have a hundred active users and a very strong organic engagement in our social media channels. The market size is huge and there isn"t a clear winner among competition so the potential to break through and win is really there.

We already designed monetization strategies to take advantage of these opportunities and with your support we can take this to the next level. For us, this application isn"t just for 500 mexico, we know 500 believes deeply in diversity and have made connections and investments all over the world. These connections open the doors for global reach, because of this, your expertise and reputation, we chose you as our partner in this journey. So, are you with us?

Credits:
-Hi everyone! my name is Ana Wilhelm and I"m a graphic designer and marketing strategist and I"m in charge with all the identity, branding and marketing strategies of friGo and also with the business strategies.
- Hello! my name is Luis Marcano, I"m a systems engineer and my role is the technology side, helping Ana with the business strategies and getting advisors to help us with the project.

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