VICE"s MUNCHIES Food Hall Offers a First-of-Its-Kind Offline Experience
American Dream teamed up with MUNCHIES, the food and culture site from VICE, to create a 38,000 square foot MUNCHIES Food Hall with 18 vendors. As it stands, consumers are able to go online and view content from the food-focused website and digital video channel. The new food hall is set to be a new youth-targeted way to spotlight diverse, creative culinary talent and engage people in fun offline experiences.
Rather than settling on a collaboration with a celebrity chef, American Dream decided to work with MUNCHIES and plans to offer events, activations and content that can"t be found elsewhere.
Naturally, the MUNCHIES Food Hall will be set up to accommodate places for filming, as well as demonstrations as a new way of engaging fans and welcoming newcomers to the digital community.
Source link
No comments:
Post a Comment