Friday, January 18, 2019

Branded Social Media Participation : brand nostalgia




Adobe Creative Suites" #10YearChallenge Boasts Brand Nostalgia






Brand nostalgia is one of the biggest factors that appeal to consumers. Reminiscence of the past is not only entertaining but it also motivates all types of memories from an individualist point of view. The most recent example of generated brand nostalgia is Adobe"s #10YearChallenge post on Twitter.

The social media dare sees people posting pictures of themselves that are 10 years apart side by side on the Internet. The creative software takes this to new heights with its participation. This is a clever form of advertising for the brand who finds a seamless way to touch the hearts of its consumers. With the caption "Time flies," Adobe romanticizes the past and acknowledges its long history of attempting to provide designers with the greatest value. The brand nostalgia initative also effortlessly highlights the software"s latest innovations.




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