LYNX"s Shower & Shave Series Offers an Informative, Sensory Journey
For the promotion of its "2 in 1 Shower & Shave" foam, LYNX put together a series of shaving tutorials to prove that its product is "as smooth as it sounds."
The Shower & Shave ASMR Tutorials presented by LYNX take unfold over the course of a few minutes, with videos devoted to sharing shaving tips for "The Chest," "The Legs" and "The Balls."
For years, a community of content creators on YouTube have been creating ASMR (autonomous sensory meridian response) videos that offer a "brain massage" by sharing soothing sounds and relaxing whispers. Within the last few years, brands have begun to pick up on this phenomenon—so much so that an ASMR-themed video was among one of the Super Bowl commercials this year.
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