A Recipe for Innovation with Gourmet Garden - How to Launch a New Product to the Marketplace

Learn how to bring an innovation to market using design led thinking. Anyone looking to launch a new product will learn a lot from this documentary.
With the help of Australian Rural Women"s Award winner, Jacqui Wilson Smith, also head of global innovations at Gourmet Garden herbs, we are guided through the challenges, failures and eventual triumph of bringing "fresh herb tubes" to the market. Interviews with key figures throughout every step of the process, such as the organic farmer; professor of design led thinking, Sam Bucolo; food technologist and distributors who convinced big supermarkets to put the product on the shelves.
The landscape of the herb and spice section in supermarkets was completely changed and Gourmet Garden were eventually sold to the largest herb and spice company in the world.
By learning about Design Led Thinking and watching this documentary we aim to help innovators and entrepreneurs identify and avoid mistakes before they are made and ultimately achieve success.
Enjoy!

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