Buffalo Wild Wings" Blazin" Ties Wild Wings and Call of Duty Fans
Buffalo Wild Wings"s Blazin" rewards program enables video game connoisseurs to accrue points prior to the release of Call of Duty: WWII, through dining in-restaurant.
Through the partnership, Wild Wing diners can gain points through ordering various menu items. Points are tracked through a companion app, eventually resulting in rewards of downloadable codes, which, when redeemed, can be applied to the Call of Duty game.
This interesting partnership demonstrates Wild Wing, a brand typically associated with sports, extending its marketing to appeal to a different demographic. By tapping into the gaming industry, Wild Wings can engage with a more digitally connected group of people, who are more accustomed to using mobile apps and codes. This partnership also serves as a means of connecting and building a community and physical meeting spot, as appose to meeting online.
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